Santa Monica Third Street Promenade Pedestrian Analysis

Robert K. Futterman & Associates

Multimodal Planning
Land Use Planning

September 2014

Project Description:

In order to assess the profitability of potential retail locations for its clients, Robert K. Futterman & Associates required data and analysis on pedestrian traffic volumes along the Third Street Promenade in Santa Monica. EBA collected pedestrian count data at eight predetermined locations along Third Street during a “typical” weekday and Saturday. Counts were collected for 15-minute intervals during two, four-hour periods on both days. The data was then organized and analyzed by EBA staff. EBA’s findings were presented to the client in the form of a detailed, technical document that included a summary of field observations and recommendations. Our work for the client has resulted in repeat business.

750 E. Green Street, Suite 301 
Pasadena, CA 91101

Phone: 626.799.8011

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