Golden Empire Transit District
October 2021 – January 2022
On the heels of the public health crisis caused by COVID-19 which resulted in transit agencies across the nation experiencing plunging ridership, reduced service operations, and financial erosion, the Golden Empire Transit (GET) District recognized that to improve its services, compete with technological innovations and ride-hailing services (e.g., Uber/Lyft), and achieve better, more equitable mobility outcomes for the community-at-large, a rider-led recovery effort that implements new and enhanced operational strategies would be paramount.
To support the operational analysis, evaluate existing service, and recommend potential network adjustments, Evan Brooks Associates, under IBI Group, implemented an engagement plan to effectively and meaningfully solicit input from the general public and GET employees/Board of Directors. The plan consisted of a mix of workshops and surveys at key project milestones, coupled with preparing technical content and promotional information in accessible electronic and print formats and coordinating dissemination in collaboration with GET staff. Collected input was analyzed to determine strengths, weaknesses, and opportunities for improvements as it relates to both near and long term goals. Input was also utilized to develop the final operational analysis and recommend modifications to operational characteristics, such as routing, service frequency, service hours, vehicles, and transit facilities.
750 E. Green Street, Suite 301
Pasadena, CA 91101
It all starts with a conversation. Let's start a project together.